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3D / 4D / 5D Ultrasound - OAK PARK, IL and MCKINNEY, TX
Privacy Policy

Your privacy is important to us.

Your privacy is important to us at First Peek Ultrasound. This privacy statement provides information about the personal information that we collect, and the ways in which we use that personal information.

Personal information collection

First Peek Ultrasound may collect and use the following kinds of personal information which you voluntarily provide to us:

1. Information about your use of this website.
2. Information that you provide to our third-party online scheduling system when scheduling your appointment online, including your name, phone number, address, and email address, as well as your due date.

Using personal information

We do not share or sell private information, contact information, or any records to third parties, except as required by law, so your private information and records are safe with us.  In the last 6 years we have been in business, we have not sold, traded, or shared our mailing list or email list and we have not had a single security breach, thus making us safer than many large companies, such as Target, Home Depot, Apple, and even Advocate, one of the largest hospital systems in the Chicagoland area.  However, you may find your 3D ultrasound pictures leaked to social media outlets if you actually share them with us via Facebook.

We may use your personal information to:
Personalize the website for you;
Send to you products that you purchase;
Supply to you services that you purchase;
Send you marketing communications;

Call you, text you, and/or email you before your appointment as a reminder for your appointment.

In addition to the disclosures reasonably necessary for the purposes identified elsewhere above, First Peek Ultrasound may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.

Credit Card Information

We do not collect any credit card information. We used to collect credit card information in the past. All credit card information was not viewable by anyone except the owner and was not kept for longer than one year.  Currently, any credit card information you have provided to us in the past is no longer viewable by anyone. In other words, it has been deleted and is no longer stored with us.
When you purchase a gift certificate through our online scheduling system, you will be redirected to pay for that gift certificate using The Gift Card Cafe. In this case, the credit card information you submit will be used only by The Gift Card Cafe and its credit card processing company Stripe. This credit card information is not accessible by us.  

If you call us and provide your credit card number to us over the phone, as can happen when you call us to prepay your appointment, to purchase a gift certificate over the phone, or to order items from a third-party vendor such as Baby Etch, we shred all paper order forms that contain your credit card number after we use the credit card number and we black out any credit card information from any document that we scan.

PCI Compliance

First Peek Ultrasound is PCI compliant in regards to collecting and storing credit card information.

Securing your data

First Peek Ultrasound will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.

Personal information that you submit to us for publication on the website or on Facebook, whether it is via email or verbally over the phone or in person or via Facebook, either publicly via posts or by personal message, will be published on the internet and may be available around the world, including positive reviews and testimonials.  This is the public nature of Facebook. However, if you do notice something on our website or on Facebook that you wish to have removed, then please inform us as soon as possible and we can take steps to remove that information.


Use of cookies

This website may use cookies and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the website, and understanding how visitors reach our website and use our website. Cookies can also help customize the website for visitors.  Personal information cannot be collected via cookies and other tracking technology.  However, the city you are located in when you access our website is tracked.  Also, keep in mind that when you schedule online, you do enter personal information, such as your name, address, email address, so it is theoretically possible that this personal information may be linked to when you actually visited our website or which search term you used to search for our website, especially if you are from a very small town.

Use of cookies are also used on our website surveys that may pop up at the beginning of your session and when you access our online chat.  These cookies tell us which city you are located in, which page of our website you are currently on, which pages you have visited before, and whether you have visited our website before and how many times.


Other websites, companies, and links

This website does not contain links to other websites, with the exception of the following:
We use a third-party online scheduling system, called
Appointment Plus, which has its own privacy policy.  This third-party scheduling system will also have access to any information you provide when scheduling your appointment online, over the phone, or in person.

We use a third-party gift certificate company, called The Gift Card Cafe, which has its own privacy policy. This third-party gift certificate company will also have access to any information you provide when ordering a gift certificate online.
We also have a link to First Peek Ultrasound's
Facebook page on our homepage and contact us page. If you choose to like us on Facebook and write in any comments on the First Peek Ultrasound page, your comments will be able to be viewed by anyone else in the world, and your Facebook profile picture may show up on our Facebook page as well, in a random rotation cycle.  Also, your comment and/or profile picture may show up on the side of our website where we feature a stream of our Facebook posts. Any comments you post on our Facebook fan page will also show up on your Facebook wall, unless you change your Facebook display settings or individually delete such posts from your wall.

If you buy a Baby Etch product, we will forward your personal information, with your consent, to this company so that they can deliver your purchased product to you directly and can email you directly regarding this delivery.

We use a third-party online chat service called Olark.  Before you initiate a chat, we are able to see how many people are visiting our website and the cities in which they live.  We can see which pages on our website each user has visited and which page they are on when they initiate a chat as well as how long they have been on our website.  This helps us help you when you have questions.  When you initiate a chat, any information you share with us is not only shared with the First Peek Ultrasound employee that you are speaking with but also is recorded and may be accessed by the manager or owner to improve our customer service and to seek out frequently asked questions to improve the website. Only First Peek Ultrasound employees are involved in the website's online chat as well as on Facebook posts and messaging.

Our commitment to use of personal information

We will not share or sell your email address or other contact information to anyone, even though we know that our email list is worth over a million dollars.
If you receive an unwanted email from us or simply wish to be removed from our email list, simply email us back and request your email to be removed from our list.

If you start to receive spam email from other companies shortly after you schedule a 3D ultrasound with us, please inform us immediately so we can attempt to track the source of where the spam is and whether it is due to a 3rd party company that we work with.

At First Peek Ultrasound, our mission is for you to enjoy your pregnancy, not to be spammed because of it. We believe that there is a special place in Hell for people who send spam.  These people have to spend their entire eternities just opening and then deleting email.   

HIPAA policy

Although we are not a medical facility and we do not collect or retain protected health information, we take your privacy seriously, including the privacy of your medical information. If you provide us with any medical information, as may rarely happen if we find a medical abnormality on your 3D ultrasound, we will share this information only to you and your doctor.  In these cases, we will call your physician first before contacting you in order to clarify or determine if there is any actual medical abnormality.  We also use direct fax (using a fax machine through a phone line, not an online fax service) to communicate with your doctor.

All of our customers must provide their ob/gyn physician, midwife, or ob/gyn clinic's name and phone number prior to scheduling or arriving to their appointment.  By scheduling your appointment with us, you grant us permission to speak to your doctor first about any possible or potential medical condition we may find incidentally during your ultrasound session. This consent to speak to your physician first about any potential abnormality is also reiterated on the intake forms that every customer signs prior to beginning their 3D ultrasound appointment.

Does HIPAA Apply to first peek ultrasound?

Although we take your privacy very seriously and maintain our privacy and confidentiality standards up to the levels required by HIPAA, including not discussing any health related issues in the hallway or with people who do not work for our office, we are not a medical facility and so we do not actively or purposefully collect or retain protected health information (PHI), and as such, technically, HIPAA does not apply to our facility.

We also do not work with any national health insurance company or with Medicaid or Medicare, and as such, HIPAA does not apply for these reasons as well.

Finally, we actually do not transfer any protected health information which may be incidentally discovered except from a physician who is associated with this business (our medical director) to the actual physician of the customer.  This relay of information is not performed over any interstate channels, including the internet, and is only done via a secure phone-based fax line or over the telephone, and as such, HIPAA also does not have any jurisdiction due to this fact as well.

That being said, if you have any concerns regarding the sharing of protected health information, please contact us directly and we will take every step to rectify any situation that may arise. 


If you do not want other people to know you are pregnant

A few of our customers may not want other people to know they are pregnant. If this is the case, do not include any telephone numbers or email addresses that other people may have access to when you schedule your appointment online.  We will use the cellphone number you provided to us to call you before your appointment to confirm your appointment, and we will send reminder emails to the email address you provided.

If you do not want other people to know you are having a boy or a girl

We do not disclose the gender of your baby to anyone. However, if you are especially concerned about other people finding out the gender of your baby, you can provide us with a password so that we will only tell people who call us regarding the gender of your baby if they provide us with the correct password.  Please keep in mind that in the last 7 years we have been in business, no one has actually ever done this.  Also, if you do not want other family members to know what gender your baby is, do not come home with a pink or blue balloon or with a pink or blue baby heartbeat teddy bear (this has happened once).


If you wish to provide us with a positive review but you do not want your first name and home city included on our testimonials page, please include that in your email. Please note that if you have an unusual first name or live in an extremely small town, your first name and home city may identify who you are to those who know you.  We include any positive reviews you tell us over the telephone or by email on our website. We always ask for your permission first when publishing any positive review that you tell us personally or over the phone.
If you find your review and name on our website and you later wish to have your name removed, you can contact us at or write to us and we will remove your name and/or your review immediately.

Updating this statement

First Peek Ultrasound may update this privacy policy by posting a new version on this website. You should check this page occasionally to ensure you are familiar with any changes.
This privacy policy has last been updated on 9/21/2015.

Contact us regarding this privacy policy


If you have any questions regarding this privacy policy or First Peek Ultrasound's treatment of your personal information, please email us at:

You're Pregnant. Enjoy it!